CHALLENGE
Make the adidas Runners Club London more relevant to a diverse Gen-Z audience.
INSIGHT
Listening to music distracts from fatigue, elevates mood and increases endurance. Music is a legal performance enhancing drug.
SOLUTION
Use music to change Gen-Z's perception of running and grow the adidas runners club.
Integrate Spotify music with the adidas Running app to fuel your fitness journey.
D&AD Shift 2023
A collaborative project with Klavel Millanaise, Jude Carmichael & Koice Manuales
