CHALLENGE
Loneliness is becoming a new epidemic amongst 16-24 year olds with 73% reporting they feel lonely sometimes or always.
Develop a social campaign that capitalises on Gen-Z's online connectivity to deliver meaningful IRL experiences through AirBNB.
INSIGHT
The baby boomer generation owns more than 75% of properties in the UK, meaning they are most likely to be your next host.
However, 33% of baby boomers report not having regular companionship.
Loneliness isn't exclusively a Gen-Z problem.
SOLUTION
Elevate the AirBNB digital platform to connect Baby Boomers and Gen-Z in a new way.
A personalised travel match that brings generations together by aligning their shared passions and experiences.
Think Hinge but for hosts and guests!
D&AD Shift 2023
A collaborative project with Raz Darji, Tyler Pierreson and Amira Renée.
