CHALLENGE
Seedlip are struggling to stand out in a sea of no and low alcohol products.
INSIGHT
There has been a 166% increase in non alcoholic products since 2019.
However, post-covid there has been a decrease in spaces catering to non-drinkers.
CHALLENGE
Partner with South Londons coolest re-purposed industrial space, Peckham Levels to create a space to allow non-drinkers to hangout and hold space.
Bring Seedlip's countryside roots into the city to reduce stress and anxiety, cultivate a relationship with nature and cement Seedlip in culture as the go-to drink when you're not drinking.
D&AD Shift 2023
A collaborative project with Ali Mohamoud, Koto Shimada & Raz Darji.
